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Website User Experience | 4 Ways to Improve User Experience...

| Website Design

Website User Experience | The UX, or user experience, is mainly just a way to summarize how a potential customer or client will feel when they come to your website, and it’s one of the most important things that will keep a customer coming back to your website. If your business contains or depends on a website – and most businesses must at least have a web presence to stay competitive – then the user experience for your website will play a serious role in attracting and maintaining your customer base. It might just be how you set things and maybe you call it something different, but user experience is one of those things that will be there whether or not you recognize it. It can make or break a customer’s decision to make a purchase, get in touch or even just find their way around your website. Read More

Search Engine Optimization Basics | 4 Steps to Optimizing Your...

| Website Design

Search Engine Optimization Basics | Automated programs called spiders or crawlers travel the Web, moving from link to link and building up an index page that includes certain keywords. Google references this index when a user enters a search query. The search engine lists the pages that contain the same keywords that were in the user’s search terms. SEO is important because it is the most cost-effective way to bring in new customers that your business. SEO takes time and patience to do right. Read More

Photography Portfolio Website Design | Creating Professional Online...

| Website Design

Photography Portfolio Website Design | The Internet has transformed the world of professional photography. It is now significantly easier to become noticeable as well as available but still a lot of work goes into building a sustainable online presence. Photographer’s portfolio is intended to show off the work and draw the customers in. That is the reason why designing an exceptional website is of major importance in this arena. A website permits your work to be found through searches, can be utilized as a great digital portfolio, and is an exceptional way to interact with your potential customers and fans of your work. A strong and well-designed portfolio that has regular updates gives people a motive to return to your website again and again. Read More

Business Cards Design Inspiration | How to Design the Best Business...

| Logo & Graphic Design

Business Cards Design Inspiration | Well-linked business people never leave home without a stack of well-designed business cards in their wallet, but what precisely constitutes an effective business card design? No matter how you use your business card, it won’t be an efficient marketing method that it should be unless it looks proficient, is straightforward, and helps clients and prospects memorize what you sell and why they should buy it from you. In an age of social media and interconnectivity of people through smartphones, it is easy to think you are always linked or can easily reach others through the internet. However, a website address or a person’s LinkedIn account is simply lost in translation if a person does not have something concrete to remind them to reconnect after the meeting. So if you haven’t got a well-designed business card you can give out to prospective customers or collaborators, you’re missing out on a key marketing chance. Read More

Great Marketing Campaigns | How to Run a Successful Social Media...

| Business Tips

Great Marketing Campaigns | Social media has the capability to divide industries, with old-fashioned businesses falling behind their competitors. Social media can be a distraction, killing worker efficiency throughout the day, but it can also be a way to open up chances that would never have existed. Social media marketing has become an indispensable part of online marketing strategy amongst small businesses because of its cost-effectiveness, capability to reach targeted audiences quickly and generate more leads and sales. It also gives you a more uninterrupted path of contact between you and your market. Having a strong social network allows you to connect effectively with existing and potential users. Social media channels are practical tools when it comes to increasing your business trustworthiness. By closely communicating with your clients on a social media level, you become a trusted foundation of information which makes it a great asset when creating business awareness and brand credibility. Read More

Responsive Design Basics | 4 Tips for a Bulletproof Responsive...

| Website Design

Responsive Design Basics | When looking into the future, improvement will unavoidably be enthusiastically encouraged with new and exciting device specific websites personalized to user’s contextual needs, continuously shaping the way we interact as consumers. But with most things, web design is inevitably always driven by the client’s wants, needs and most importantly their budgets. Steady user experience will have a positive impact on your conversion rates as people are acquainted with navigation and website or system use across devices. Responsive design eliminates some of the obstacles that having multiple websites can present, i.e. in functionality, performance and constant look and feel. Additionally, Google is now focusing on the user experience and requests to return search results that will enhance the user experience no matter what device they use. Websites that do provide a better user experience through well written content and a well-designed user interface through multiple devices including mobile phones and tablets will take precedence in searches improving their Google ranking. Read More

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