The work of photographers is every bit as visual as that of designers, sculptors and others in similar fields — but if you look around at the websites of 100 random photographers, you might be surprised to see how few have a really strong photography logo designed by someone with the skills and expertise to create a memorable brand.
Simple and powerful photography logos are an essential part for all professional photographers with well-founded businesses. The logo is a name or symbol that tells something about the company that it represents and should catch the attention of your visitors or customers right away. Having the right logo design that’s easy for people to remember helps build a strong brand recognition which is an invaluable asset for your business. When designing a logo it’s important to remember that your logo is not your brand – instead it is representing your brand. That is why you need to have a clear notion of what your business or company is all about otherwise it’s hard to settle on the visual qualities your logo should have.
Whether you want to create your logo design by yourself or hire a designer to do the job, always make sure to get it in vector format as this will ensure that your logo wont pixelate or blur no matter how big or small you enlarge or shrink it. For the same reason make sure to keep it simple enough for visitors to remember its forms – so don’t have too much going on. A logo with too many details like shapes, different typography or colors might look perfect as a logo for your website but horrible when shrunk to business card size or bloated when enlarged to poster size formats.
Many photography logos use symbols like cameras, apertures, lenses, tripods, viewfinders or frames in some kind of way which quickly emphasizes the business relation to photography. Using symbols in logos is a fantastic way to catch the attention of visitors though logos with only typography or a mix of both can also make a strong presence. So, for a logo to represent your brand it’s important to have the proper balance in shapes, colors and typography to ensure a simple yet powerful and aesthetically pleasing design. If you have the money to spend consider hiring a professional logo designer to do the job as it is a very involved process creating a unique and simple logo that matches your business profile.
Here are 30+ photography logo designs that might inspire you and help you figure out what direction you’d like to go before you start the commissioning process.