Check out the logo we came up with for Infinite Images, a photography studio based in Calgary, Canada. The new logo will be used on their promotional material, such as leaflets and brochures, their website, and other forms of media.
The Importance of a Good Logo Design
We talk to a lot of people who come to us with a great idea for a new website or online business, and as part of this they want a logo designed. However it does surprise us sometimes how their logo seems to be an afterthought. You spend hours talking through the ins and outs of their project in detail and at the end of it all they say “oh, and could you design us a logo too?”
The reason for this is that often, to a client their logo isn’t a large piece of the puzzle that makes up their overall business. It’s their name, in a font, in a colour. However for us as a web design agency the logo/branding will set the tone for their entire website. To take that one step further, their logo/branding should set the tone for their entire business. It may not be the biggest piece of the puzzle, but it’s the piece that can make or break it.