Photography Logo Fonts | Your brand is the face of your business. And choosing the wrong font can be disastrous. When a font is to be selected for a logo there are a few considerations to keep in mind. An important start is to think about how you want the audience to react when they see it. What do you want to convey with the brand? Did you ever think that the font type you choose for your logo could say something about you and your business?
If you know the answer to this question, it is much easier to move forward in the process of choosing a font. It is also important to find a font that is easy to read and appropriate for the company.
1. How Does It Feel? | Photography Logo Fonts
The best place to start when considering typefaces is to think about the general vibe of your company. What’s it like to spend a day in your shoes? Are you straight business, or do you have a little fun too? Are you trying to attract a specific kind of customer? You want to find a font which reflects the feelings you want to have associated with your brand. If you’re testing out fonts on your computer, try typing in random letters rather than your company name so you can focus more on the feeling a font gives you and not what the words actually say.
2. Does It Fit With Your Graphics? | Photography Logo Fonts
If you have a graphic icon involved in your logo, take a look at the style it is made in. Does it use sharp, geometric shapes, or does it have soft rounded corners? Is it created with thin or thick lines? You want a font which can mesh well with the rest of your logo. This usually means matching the style of the graphic (an illustration with sharp edges will probably go well next to a font with sharp edges), but sometimes you want to add a little contrast. Having a typeface of a slightly different style can add interest, but there should still be something that ties the type and graphics together.
3. Capture the Corporate Feeling | Photography Logo Fonts
While the context is important the feeling your company wants to convey is probably more important. What do you really want to say about the company? The feeling it conveys is something that font helps to cement. There are an infinite number of fonts online, and the differences can be huge among themselves. Fonts, just like colors, contain feelings that they convey. If you choose a font that doesn’t convey the same feeling as the company name or symbol it might make it feel disconnected.
4. Does It Have a History? | Photography Logo Fonts
It may sound boring, but some typefaces have a very long and rich history behind them. Some are new, and some are VERY old. We’re not saying you should go read an entire history book on fonts, but taking a minute to search around and read up on the font you are considering can’t hurt. Who knows, you may find out the font has an even stronger connection to your industry than you thought.
5. Experiment With the Font | Photography Logo Fonts
Once you have found a font that you feel is suitable for your logo, there are several things you can do to make it feel original and completely right. The normal distance between the letters can be wrong and you may need to change the distance if they are too close or too far apart. The distance between the letters is also something you can test around with because the default spacing is usually used. Another thing you can do is to test around with different colors, change the thickness of the letters, or do both.
Choosing fonts is not very easy to do and you should have a pretty good idea of what they really mean. Without further knowledge of the subject, this might be a difficult task as most typefaces look similar. One should also remember not to choose the first best fonts to find but wonder if it feels coherent as a whole, that is, do it feel like symbol, text and business go together? Do not forget to think about whether it looks professional, it might otherwise just look sloppy.