Every photographer is looking for more ways to get more leads for their photography business. When we think of all the possible ways on how to get more photography clients, we wonder why the majority of photographers have a very difficult time getting more business.
We’ve decided to share 8 of our most effective ways to get more photography clients. Try them out, and we hope they bring you great results. Leave a comment if you have questions or feedback on the list.
1. Join a major social networking website
Many big and small companies have been harnessing the power of social media for their business, so why not follow their lead and use it to find freelance photography jobs? Set up a strictly professional account on sites like Twitter, Facebook and LinkedIn. You can add friends and family to start your following, but make sure you keep all conversations, images and other activity professional.
2. Don’t forget about your old clients!
Send out letters to your past clients with new deals and promotions. Past clients are the best clients. Make sure to keep in touch with them regularly through email or by adding them to your social network. You want to develop a relationship with them and stay top-of-mind so that when they are looking for a photographer, or know someone who is, your name will come up.
Online advertising is a multi-billion dollar industry that can be tapped into to find tons of freelance photography jobs. There are several ways to advertise for pennies on the dollar, too. First, print up small fliers (4 to every sheet of printer paper) and pass them around locally to get freelance photography jobs around your area. Then move on to advertising online. Narrow the scope of your ads to a very local area and very specific demographics to lower your costs and target your ads.
4. Write about your photography
Writing about photography will place in the light of an expert and make freelance photography jobs come to you. Get a blog, submit articles to sites, write about all sorts of photography issues, tips and tricks to get your name out there and get people to see you know what you are doing.
5. Design and develop a great looking website that can be found on the Internet
This is an area where many professional photographers fail. There is much more to creating your own website than making it look fancy… much, much more. If you are not website or Internet savvy, you may want to consult with a website design agency. In short, you need to develop a website that looks great and impresses potential clients, and one that can be found in the search engines when people are looking for a photographer in your niche and/or area. Many believe, as we do, that this is the “Holy Grail” to getting more photography clients (i.e. getting top search engine placement). It takes a lot of work, but once you’re on top, it won’t be necessary to network as much or rely on referrals and word-of-mouth marketing. Clients will find you.
These tips can help you gain more exposure and find freelance photography jobs. The size of your reach is entirely up to you. Try them out, and let us know how they work for you!