For Photography Marketing to be successful, you must have an organized plan. There’s an old saying that goes like this: “If you fail to plan, you are planning to fail.” This is certainly true in photography marketing. If you mess up this plan, or worse yet, don’t have a proven plan, you are literally burning money!
Marketing and managing the level of marketing activity is a constant challenge for so very many photographers. In fact we think it is a challenge for all in business regardless of the particular sector. Most photographers have a love for taking photographs and for becoming a marketeer! We acknowledge that many of us are not totally comfortable when dealing with the business marketing element, however this is an area of essential importance to the success of setting up a photography business.
Photography Marketing Success Secret #1
You’ve probably heard the saying, “Nothing Succeeds Like Success.” Well, this is absolutely true, and vitally important to your success in photography marketing!
What this means is that you have to look successful, BEFORE you can actually become successful! So even if you aren’t as successful as you want to be yet, by taking advantage of the secrets we’re going to discuss here, you will become successful more quickly.
People are watching you and judging you by how you look, speak, act, and dress. That’s how people form their opinions of you. And people want to work with and be associated with people who are successful. Most successful people with money do not want to be associated with those who are not successful themselves. Therefore, by carefully paying attention to the items we are going to talk about here, you will be able to “leap-frog” years ahead of where you are now – and do it very quickly!
It’s a proven fact: you must look successful to become successful.
Now, we need to be really careful here. We are NOT saying to go out and buy a new car if money is tight. We are NOT saying to buy designer clothing. We are NOT saying to buy expensive furniture, etc. for your studio. What We are saying is this: In order to be successful, you FIRST must look AS IF you are already successful. It’s a shame we don’t learn this in school!
So how do you do that, if you are short on money?
First, you make your studio look really nice – not with expensive furniture or wall coverings – that’s not nearly as important as you might think – but just make it look nice. By “nice” we mean only show wall portraits. Don’t show any smaller images than a 24×30. Everything is framed. You sell what you show, so show framed wall portraits.
And keep your studio really clean and attractive. No equipment anywhere that a client can see. No photographs laying around anywhere. No photographs sitting on the floor, leaning up against the wall. No “computer work stations” anywhere where a client can see them.
It’s very smart to make your studio look like a home – NOT like a gallery.
Have lots of plants, flowers and small trees in your studio – just as a nice home would be decorated. This adds a wonderful “warmth” to your studio, and women will love it. (And women are our target market!)
The key here is to do your very best to make your studio look like you are already successful and doing great. It must be clean, neat, professional, and just look like you obviously are already successful. You will be amazed at how well this works!
By making sure you “look” successful, you will attract other successful people, who will invest in your services, and help you become more and more successful. Cool, huh?!