Riding the digital wave has become a necessity for any serious photographer. It’s no longer about pounding the pavement and networking by handing out your business card. You have to have a website with a catchy address, a photo blog, and most importantly, a Facebook!
Facebook offers a unique promotional opportunity to photographers by aggregating so many people together in a single “location.” You can use the massive social media website to promote your photographs, drawing both attention to your brand and potential customers to your products. Although drawing traffic to your photographs takes time, you can begin promoting your pictures on Facebook immediately.
Best way to promote your photography is to start your Fan page (best naming option would be “(your name) photography” or name of your studio) such as Art Studio Photography & Cinematography
Starting a Fan page is easy but you should take care of certain things right from the onset to ensure a smooth run:
1. Providing Information about Your Photography Business
Your Facebook Page is an online manifestation of your business and the image that it wants to achieve. Hence, there are several things you have to be careful about when designing the page. The way your page looks will determine how the visitors react. Making a good impression on the users converts them into customers, which is what you should aim for.
The most important thing to do when making your page is to provide accurate and detailed information about your business. Put in as much information as you deem relevant. There are various headings under which you can fill in the data so select carefully. This helps the visitors learn about your business, what you do and what you offer that is different from others. Moreover, providing comprehensive information enables you to gain the trust of your visitors. Trust building is vital for building long-term relationships and enhancing customer loyalty. This does not mean that you drown the visitors with information. Stick to relevance as the sole criteria.
2. Ensuring Your Business Is Not ‘Boring’
One of the best things about using Facebook for your business is that you can create a ‘cool’ image. Branding is important in today’s aggressive and competitive business environment. Having a Facebook page makes your photography business appear hip and trendy, ready to go with the times. The ‘boring’ tag can be a disastrous for a business, especially if your target audience is the youth. By using Facebook, you project a very current and contemporary outlook. The dynamics of traditional business marketing have undergone a quantum shift. Keep with the times to make your business a success.
3. Communicate as a business
Even as you give the world some insights about you, the person, on your Facebook page, you also want to communicate the latest news about your business: special offers, recent projects, client testimonials, a new service introduced, awards won, etc. People are more likely to remember your name if they see regular and new announcements about your digital photography services.
4. Engaging Your Customers
One of the most effective ways to keep your fans interested is by engaging them through your Facebook page. There are many ways in which you can encourage their activity and improve your Facebook presence. The most frequently used option is that of running contests on the business page. Many photography businesses are using this strategy with various degrees of success. They start up contests on their fan page and ask the users to get involved.
In most cases, the fans are willing to comply with your calls for action if there is a reward waiting for them in the end. There are several other viable options if you want to keep your users engaged. Post polls, questionnaires or conduct surveys through your page asking for their answers. This way, not only do you keep your customers engaged but also collect information and feedback for your business. This can work wonderfully well if you want to test a new product idea or want opinions about any previous ones.
5. Tag people in your photos
Place a few samples of your digital photography sessions on your business page and tag the people in your photos (if you have Facebook access to them). If you can’t tag them directly, then consider communicating with a friend of the person you want to photo tag, and ask him or her to create the photo tag. The tagged photos will appear in all of their friends’ news feeds, providing you with an instant referral to all those people.
6. Create client galleries and tag every subject
This is a great reason to provide your clients with Web images, as proofs or for any use. First, you need a signed release, but then you can create photo galleries on your page for each client. Tag the individuals in the photos, as explained in tip #5 above. Brand your images with your Web site URL to generate traffic and interest in your digital photography services.
7. Thank your clients
From your business page, access the profiles of your recent clients and post short thank-you notes. Not only is it a basic strategy for customer retention, but also an excellent Facebook strategy because the note is likely to appear in the friends’ feeds. Your clients must be in your personal friends’ list or have unlocked profiles, however.
These are 7 tips on how to use Facebook for photography business. Using Facebook for marketing is now commonplace. If you are not engaged in online marketing using social media, you are lagging far behind your customers. As you can see in the tips listed above, Facebook is one of the best ways to promote your business. Don’t lose out on customers just because you don’t have a Facebook page!