Smartphones and other mobile devices like tablets are becoming more and more popular, and an ever-increasing variety of models, prices and sizes is beginning to define new and exciting ways in how we communicate. Based on current trends, mobile internet use will surpass desktop use in a few short years. You may have an amazing website already, but if it isn’t mobile-ready, you stand to lose a large audience.
By 2013, more people will use mobile phones than PCs to get online, according to Gartner. In mid-2011, we also reached the point at which consumers were spending more time on their mobile devices than on their PCs.
In such an environment, a site designed to be viewed on a desktop PC comes across as woefully lacking. Say you’re accessing such a site from the Safari browser on your iPhone. The first thing you’re likely to notice is that it takes a relatively long time to load. The second thing is that the type on the page is pretty small. It might take a lot of zooming and pinching to navigate the site as well.
Here are 5 reasons why you need a mobile website and some suggestions on how to get going:
1. Your current website is not mobile-compatible
If your current website is not mobile optimized, chances are it is a nightmare for your mobile visitors to use. Smaller screen sizes and mobile web browsers mean your website displays differently on a Smartphone.
Without mobile-optimized code, most websites force mobile users to scroll or zoom, or become unusable because the content is squished together. Fonts can become so small that they are unreadable, and if your website uses Flash, you can be certain no one on an Apple device will be viewing it.
2. More people buy mobile phones and tablets than desktop computers
The shift in how many people access websites using their handheld mobile device has been dramatic to say the least. A staggering 2 billion people worldwide have a mobile device. More and more people will be browsing the web and searching for you using these devices, so capitalizing on this growing demand is critical for your future success.
Because of the growing popularity of tablets and Smartphones, having a mobile website is no longer a novelty targeting the affluent. Rapidly developing nations have far more Smartphone users than desktop computer users, which means your global reach increases significantly by building a mobile web presence.
3. Mobile websites reach all audiences, apps do not
Apps are cool, but they have several drawbacks. For one, you have to make an app for each platform you target. That means maintaining at least three apps—one for iPhone, one for Android, and another for Blackberry. And they have to be installed. How would you like it if you had to install an app each time you visited a link on Google?
ComScore supports this in a recent finding that people use the mobile web more regularly than mobile apps. Mobile websites don’t have any of these app problems—every modern smartphone has a browser, so everyone can view your mobile website and your entire audience is immediately just a tap away.
4. Reach your audience on the go
If you pride yourself on quality customer service or great products, why not make your website accessible to your customers on the go. If you don’t have a mobile website, your customers can only view your website when they are sitting down. How much of your day are you on your feet or on the move?
If you would like to speak with us in regards to building a mobile website for your business please contact us here.
5. If you don’t go mobile, your competitors will
Going mobile is a hot trend right now, even if your company doesn’t get one soon, chances are your competitors will. Don’t be left behind.