Pinterest Marketing | Now that Pinterest has introduced its business accounts, more and more B2B companies are joining the Pinterest party, and for them, it’s important to not only join, but to set their brands apart. If you’re a small business owner who has joined Pinterest, but isn’t getting the followers (or consequential site traffic) you were hoping for, you could be making one or more of the following mistakes:
You don’t have a “Pin It” button on your site | Pinterest Marketing
Not having this button, especially in your content section, is like saying “No thanks” to free advertising. Pinterest is extremely popular, so it is safe to assume those people reading your business blog and liking it on Facebook would pin it to their Pinterest if you gave them the opportunity. This would show up in their followers’ feeds, who would click it and end up back at your site.
You’re pinning too much third-party content | Pinterest Marketing
So, you don’t want to be overly self-promoting? Good, we stand behind that! But there is a thin line between having a healthy mix of your content and the content of others and losing focus completely. People follow you because they have an interest in what your company does, so don’t forget to highlight your content.
You’re pinning one thing to multiple boards | Pinterest Marketing
Maybe what you have just pinned could fit into the category of two of your boards, go ahead and pin it on both. What you should not be doing is pinning it onto every board it could conceivably fit onto. This annoys Pinterest users, so give some thought to where you’re putting content.
You’re flooding feeds | Pinterest Marketing
This is a common no-no in social media and should go without saying, but do not post a million things at once. Plan out when and what you will be pinning like you plan your tweets and Facebook posts.
You’re using your name and not the name of your business | Pinterest Marketing
When people search for your company on Pinterest, they are not typing in your name, they are typing in the name of your business. Having your personal name on the profile is causing them to miss you. Also, when you post pins under your name, your followers aren’t correlating that information with your brand, they’re associating it with you personally. What it boils down to is, if you want to raise brand awareness, use your business name.
You aren’t interacting | Pinterest Marketing
Pinterest has options other than pinning and repining; you have the ability to like and comment, too. Your profile shouldn’t be stagnate — people follow you and pin your content because they are genuinely interested in what your company does. Showing that you have an interest in them too only improves that relationship.