Startup Logo Design | It doesn’t matter if you’re working with a top-tier design firm or going at it alone with dusty copy of CS5, creating a logo can be a challenging process for anyone. This is especially true if you’re designing for your own startup — it’s difficult enough to run a company, let alone break its entire identity down to a single logo.
But every company needs a logo design, and you’ll want an attractive one if you’re interested in luring in customers. Before you embark on this journey, we’ve created a list of three things to think about before creating a logo for your startup. Let us begin.
Color | Startup Logo Design
Choosing a color palette is one of the most fundamental parts of logo design. Avoid bright, flashy colors – there is a reason why you don’t see very many logos that are neon orange and yellow. Typically designers stick with three or four main colors, and assign each main element of the logo its own color. So any textual elements would be one color, any background design would be another, and so on.
Color psychology can also be used, but be careful not to fall into the old tropes of ‘blue is calm’ or ‘red is anger’ – the way colors are perceived by someone is heavily dependent on culture, so keep your target audience in mind when making your color choices. And, whatever palette you do choose, just make sure the colors actually match and don’t clash against one another.
Don’t depend on trends | Startup Logo Design
Design trends come and go, and the Internet has only accelerated trend turnover. From the grunge type of the 90s to Web 2.0 gradients to today’s flat styles, any design that relies too much on what’s trending will look outdated in a short few years.
Instead of leaning on what’s hip, focus on classic design rules and build something that lasts. You’ll want a strong design that communicates your identity in the simplest way.
Consistency | Startup Logo Design
Your logo is your company’s brand, so why would you invest all of the time and energy necessary to boost the recognizability of that logo if you aren’t going to use it on everything? The color palette you chose can be used to design your website, and the graphic portion can lend itself to a minimalist design if and when you decide to ditch the textual element.
Just be consistent – don’t use one logo on your business cards and another for your Facebook profile. While having a fluid logo will let you be a bit more creative, it will not help build brand recognition.