Nearly every social media marketing firm across the WORLD would agree… this is (by far) the single most common question asked by business owners. And it’s a good question because timing does matter. In fact, timing matters a lot. However, it’s also a slightly naive question because the answer isn’t quite as simple as it may initially seem. When it comes to social media timing, it’s not always possible to pick a single straight-forward response. Issues such as time zones quickly become apparent both globally as well as domestically. Even assuming the company has only a single local presence, other factors such as day of the week may confound the situation.
In life timing is everything. That’s why there are so many people that say, “Hey! That was my idea!” when something gets popular. There are plenty of thoughts out in the marketplace, especially in the world of social media and more than half the battle is having your thoughts heard over the others. With all of the noise in the social media space it becomes a game of figuring out exactly when the best time is to say what you have to say.
Get the inside scoop on the latest research into the science of social media timing and how it can minimize cost and maximize impact simply by tweaking the time.