Videography Websites: While it may seem like it’s already everywhere, video is the new kid on the internet media block. The rich, good-looking, smart new kid with a bright future and a car, but still, compared to the photography club nerds and the moody creative writers, video’s barely out of the blocks.
So what do you do? One thing you don’t do is create a traditional video portfolio site. You’ve seen those. They spawn tiny flash windows with structured interfaces and lumbering loading graphics. They beep, slide and wipe their way to tiny thumbnail video files that require you to have your nose an inch from the screen just to see clearly. Flash is great (and great for video), but as we’ve learned over the past couple of years, when a site is 100% flash you’re lucky if 10% of visitors make it past your snazzy load screen before clicking the back button.
Filmmaking may seem like a completely different discipline than designing a website, but many intersecting core philosophies, and dedication to the rendering of a visual product provide an interesting insight into the contrasting arts. In many ways commercials and videography websites are very similar.
Being conscientious of your audience and being dedicated to the purpose and function of the website will get you headed in the right direction, while having exceptional and unique content will retain and grow the fan base.
When a script is perfected and ready to go, the only thing left to do is get the film rolling and into the can. Cinematographers have an endless arsenal of tools to realize the director’s vision, but that doesn’t necessarily mean they are in an enviable situation. In much the same way, there are infinite permutations of how a website can be designed.
Narrowing down the focus and honing in on how the design enhances the content and purpose of the website should be at the forefront of a designer’s mind.
The parameters and limitations that one imposes on the tools being used will have a profound impact on the scope of the design.
Place a limitation on the color palette that you use. For example, using one solid color and having that juxtaposed against a gray scale can be much more effective in achieving the desired effect (unless the desired effect is to evoke images of Joseph’s Technicolor dream coat). Of course there is no hard and fast rule to this, but using a few, very unique and interesting color palettes will go a long way.
In very much the same way, extremely careful deliberation should be exercised when choosing typography. Nothing can quickly derail a well designed website faster than poor typography. Look at some low-fi nineties fan sites and you’ll know exactly how that can happen. Limitations should definitely be placed on the number of fonts being used.
Getting it noticed | Videography Websites
Once you have a website you need to get it noticed so that people will start visiting it. Traditional methods of advertising can work here (i.e. you can pay a company to put an advert up) but far cheaper are methods such as word-of mouth, Twitter, Facebook and having it on business cards to hand out. You can also make your presence felt on filmmmaker networking websites such as Shooting People and Talent Circle and use your url as link on your profile. It is worth considering google and other search engines when designing your website and trying to make it more search engine friendly.
- This article provides some tips on how to make your website more accessible, better looking and search engine friendly.
Checking your Website | Videography Websites
Once you have the basic website up and running (if not whilst you are creating it), check it, check it and check it again. Check it with Internet Explorers 6, 7, and 8. Check it with Safari and Firefox and Opera. You don’t want someone to look for you online and find only an error message just because they use a different browser. A website with broken links sloppy design looks unprofessional and you need your website to represent you well. Validate all the code to make sure that it will stand up well to future web browsers and will be easy to edit.