In this age of the World Wide Web, Internet is the best tool to establish and support our businesses. Internet has reduced the boundaries between countries and hence doing business and promoting it across the world has become easy. Websites these days act as a primary tool in promoting the business. You have to design an appealing website to catch the attention of the viewers looking for information on the internet. Once you can get them interested in your website, you’ll be able to promote your business through it.
Websites can advertise your business and help it expand internationally. It is the best platform to showcase your business all across the world. It is actually extremely important for home based businesses to have a website to display their products or services. There are several online companies running their businesses over the Internet. Without a proper website to showcase their products and services, they will not be able to get the business they want.
There are so many websites which run online stores with different types of products for the consumers to buy and sell. These kinds of websites cannot function without proper advertisement. The currency value is also another important factor behind people selling products online and making profit. For instance, if you’re into restaurant business, then you should have an online website. Your customers can then consider placing orders on the website of your fast food joint or restaurant. This is the right way to market your business nicely over the internet with the help of a properly prepared website. If your business is a genuine one, you’ll serve customers the same menu had they been sitting at the joint itself. It actually saves a lot of time and increases your business.
You probably know some businesses who are doing phenomenally well without a website. We do, too. But we often wonder how much better they could be doing if they took the time to invest in one. And when we say “website,” we don’t mean an electronic version of that brochure they’ve been handing out for the past 10 years. We mean a legitimate, well-thought-out site that is designed to inform, engage and convert their audience.
Here are just a few benefits that come along with creating a usable website for your small business. Let us know why you think it is (or isn’t) important for a SMB to have a website in 2012.
1. You stop being invisible.
We’re not trying to be flippant, but by creating a website you stop being invisible to the people trying to find you online. More and more studies are telling us about the ROBO effect where customers are learning to research online before buying offline. They’re typing their problems or needs into the search engine of their choice and are researching the companies that appear for those queries. If you don’t have a Web presence, there’s no chance of you showing up and you never even enter into their thought process. In 2012, you can’t afford to be invisible.
2. You help control your rankings.
While you can’t simply rattle off a list of search terms you want to be found for, you can use search engine optimization basics to help control where your site shows up and for which queries. By creating optimized content, building relevant links and creating a brand that customers want to engage with, you set yourself up as an authority in the eyes of the search engine and increase your chances of appearing for the right queries – the ones paying customers are using to find businesses just like yours. Creating an optimized website helps you to gain important visibility for the right terms.
3. You create another sales tool.
A website is a powerful sales tool and one that allows you to address your customers’ concerns, give them the information they need to make a decision and create compelling calls to action. Sure, you can keep placing ads in the Yellow Pages and hope that word-of-mouth generates on its own… or you can build something that inspires it to happen. Your website is your home turf where people can go to seek out trusted information about your company and engage with you on a more personal level. Use it to build confidence in your brand and to give customers important buying information (and incentives).
4. You build authority.
Though the Web has been around for some time, it’s true that you didn’t always need a website to find your audience. It was a lot easier to market via direct mailings, Yellow page ads and local word-of-mouth. However, today your website and your social presence are the factors that customers are looking for when they research a small business. They want to know that you’re stable enough to have a dedicated Web presence. That you’ll be around tomorrow should something go wrong. That they can get ahold of you when they need to. By creating a website, you set up shop on the Internet and show customers that this is where they can come to find information about you, to read articles that you’ve written and to learn more about your company. All of these things build authority. Without a website, you’re at a huge disadvantage as a small business owner trying to speak to your customers.
5. You build an email list.
Even if you hate the Web, you probably still like email. We bet you even collect emails from your customers by hand so that you can keep them up to date on what’s happening in-store. Having a website allows you to do all of that better because it makes it easier, faster and provides even more incentive for someone to sign up. Create a site that users can trust and then use it to build your email list. Along with your website, that list just may end up being one of your strongest sales tools.
Those are just five important reason for a small business owner to create a Web presence. Why do you have one? Or why don’t you have one?