Have you ever wondered why you should have your own photography website or blog? Here are 7 great reasons why every photographer should have a website.
1. Your Competition Has a Website.
If you are in direct competition with another business that has a website, they have a clear advantage – especially if they are adequately marketing their site.
2. To Promote Your Offline Photography Business
Let’s say you’re a wedding photographer based in Barcelona, Spain. Now imagine that a potential customer googles ‘wedding photographers Barcelona‘. You can see where we’re going with this – a professional website that appears on the first page of Google’s search results will definitely win you more business.
Check out how Art Studio is using their website to promote their photography business.
3. To Improve Branding
Branding is a way to differentiate your photography services from its competition, and create loyalty. The content of a website, its style and tools such as newsletters allow for many ways to differentiate yourself, make the visitor feel good about you, and build loyalty. More worrisome: if you do not do this, a competitor may snatch not only your prospects sales, but also their loyalty away from you with their website! Eat, or be eaten!
Creative Piece is a Photography company based in London, formed and registered in the early part of 2009. You would expect them to have exceptional photos on their site, and they do. But they use them on both Facebook and Twitter to create personal engagement and promote their products and services.
4. To Look Professional
Flickr is great for sharing photos and connecting with other photographers. But having your own website or photo blog looks a whole lot more professional and impressive. Whether it’s just for fun, or a serious effort at self-promotion, even a simple website with a photo gallery and an about/contact page can be extremely effective and fairly straightforward to put together.
5. To Reach a Global Market
If your target audience is “the world” then you really need a website. But you knew that already, didn’t you ;o)
Art Studio crew proves its creativity every day, working all over the world including the USA, UK, Russia and UAE (Abu Dhabi and Dubai)!
6. To Answer Frequently Asked Questions
Answering the same questions over and over again can be a great waste of money and morale. A carefully crafted list of Frequently Asked Questions (FAQs), posted on a website, can reduce the stream of repetitive questions and save you a lot of time!
7. To Have Fun!
The most important reason of all! Learn something new, contribute to the online world and enjoy yourself.