2012 has brought with it a wave of web design trends. Keeping up with these constant developments is essential, but it’s important to keep in mind that effective web design is more than just a coat of paint; it always needs to support your business goals. Good web design is a necessary part of your larger web marketing and user experience picture.
In keeping with this holistic approach, we selected the following as the top web design trends to implement this year:
1. HTML5, CSS3 and jQuery
2. Custom Font Faces
3. Large Background Images
In many ways, this trend is becoming a best practice. Large background images are a great way to maximize a smaller marketing/advertising budget to engage a wide audience. Large images work to draw a visitor in, creating more of an immersive user experience.
For entertainment sites, Flash is – and will remain – the predominant tool of choice to create engaging experiences. And that’s because those sites act as an extension of a movie’s universe, not only existing to serve cold information.
5. Mobile Compatibility and Responsive Layouts
Designers can no longer ignore the exponential growth in mobile usage, and always have to consider how a website will perform on mobile. When designing a site, for example, one has to determine whether a native app, web app or one website that auto-scales to mobile screen sizes will be optimal.
Responsive layout refers to how well a layout responds to the size of a screen. It organizes the content to make it just as visually pleasing on a small screen as a large one. Responsive layouts can be great for those organizations that may have a smaller budget and/or resources.