You’ve heard that you should be blogging if you’re a photographer. You’ve seen more and more shooters with photography blogs. Heck, you’ve probably even started one yourself! But do you know why that blog is so critical, and the most important things you need to do to make sure it’s worth the time?
Photography is a service, and a personal one at that. Your clients are letting you into their lives, and trusting you with some pretty big moments. The more you can give them reason to feel comfortable with hiring you, the better.
A photography blog is a perfect tool for doing just that.It gives you the opportunity to show who you are, why you are a photographer, and what value you can provide to a prospective client. It gives them a look into your motivations and how you treat your clients—info that will be important to their decision.
Photography Blogs are Great for SEO
Blogs are also better for SEO than portfolio sites, since they have frequent updates and lots of tasty content (Google loooooooves tasty content). A well-maintained and frequently updated blog can absolutely shoot up the search rankings!
Another benefit is that blogs are a really great way for your clients to share the images you took of them! People love seeing their own photos on their photographer’s blog, and will share the link with all their family and friends. Um….hello awesome word-of-mouth marketing!! Your clients might even ask you if they’ll make the blog, they’re so excited to be featured. Take the time to make great posts for your clients, share why you enjoyed working with them, and they’ll love the experience, and spread the word about you. Win-win!!
At the core, a blog is going to let you start establishing your personal brand. You can get your unique voice across thanks to the narrative style of a blog. This is different than a portfolio, photo-sharing sites like Flickr, or social networking sites like Facebook. Your personal brand is what will make you unique. It’s super valuable.
Best of all? A blog is easy to start, easy to maintain, often cheaper than a dedicated website, and more effective in getting sales!