Missed the latest news on our blog? Here’s a list of the stories we ran over the past week.
1. Top 8 Trends in Photography Website Design
In the last few years we’ve seen web technologies make great strides. We’ve seen the consolidation of web standards, the birth of new browsers, and a cadre of web enabled mobile devices come to the scene. New applications of HTML5 and JavaScript have paved the way for innovative and more efficient uses of technologies. Now we’re seeing a very realistic web 2.0 ideal come to life. One that encompasses aesthetically pleasing design balanced with a robust but efficient functionality.
The richness of the web is no longer compromised by misused technologies and limited bandwidth. Photography websites are not oblivious to the overall impact these trends can have. And to successfully navigate this space, photographers can look to the future optimistically by paying close attention to current photography website design trends.
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2. How to charge what you’re worth!
Have you ever had the following battle in your head (be careful, this is treacherous territory you are venturing into)? “I’m fresh out of school and just starting my photography business so people won’t pay as much for my photography services as they would a more experienced photographer.” OR “If I can just get them to understand how photography works, i can justify my prices so they’ll want to hire me.”
If you have ever had these thoughts (and by the way there are many others) then you are not alone. Many photographers buy into these two myths when it comes to setting up their prices and, as a result, lose hundreds and even thousands of dollars each month.
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3. How To Start A Photography Business – Wedding Photography Tips by Jasmine Star
The second most asked question I receive from photographers is how I started my journey as a wedding photographer. As I mentioned before, I photographed three weddings in October of 2006, then shot 38 weddings in 2007… all without formal training or money. When I began, I dared myself to dream and fail. JD and I planned for me to give this whole photography thing a try for one year and if it didn’t work, I’d go back and reclaim my scholarship to law school.
Okay, so that’s the story, but most people who ask want to know the how. What was the lynchpin holding my dreams and reality? Well –at the risk of being repetitive– I can attribute my growth and development to three main things… although I’m the first to say I probably did everything wrong and this advice isn’t worth the time to read it…but it’s still my story nevertheless…
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4. Photographers on Twitter: How They Use It
Many of you will already be familiar with Twitter but for those who aren’t, it’s a service that allows you to post short messages (tweets) to your network of followers. It’s grown massively in the last year and has become a useful tool to people in all areas of life, including photographers.
For example, we have a Twitter account where we publish our updates, post tidbits of information and pretty much keep our followers up to date with whatever we’re doing behind the scenes.
When you publish a tweet, if one of your followers finds it interesting they might retweet it, meaning not only your followers get to see it, but all their followers too. Maybe one of their followers will also retweet it, taking it even further. Were sure you get the idea.
What does Twitter have to do with photography? Here are 4 ways photographers can use it to their benefit:
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5. The Ultimate Reason Most Photographers Fail – Photography Marketing Success Secret #3
Most photographers don’t like photography marketing and selling. As a result, their photography business usually fails financially, and they end up burning out, giving up, selling their photography equipment, and losing everything. To most photographers, the marketing & selling aspects of the business are really painful & confusing.
It’s totally understandable, because you went into photography because you love photography – you love the equipment, the knobs and dials, creating beautiful images, working in Photoshop, and working with color harmony, composition, and design.
Have you ever wondered why some photographers are so amazingly successful, even in challenging times, while other photographers are struggling and dropping like flies, even though their photography is actually quite good?
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6. Creating the Perfect Photography Portfolio Website
In our high tech times, a photography portfolio (the same as any other portfolio) no longer needs to be printed. Today most photographers prefer to present their works in digital format. When a portfolio is designed right, you have the advantage over other professionals in your niche. In today’s variety of creative and catchy photo portfolios, you will have to use your best endeavors to make your presentation stand out among other great web works.
Showcasing an image based portfolio on a website can be a tricky task. It’s usually a lot different than a normal client or business website. With a normal website, there is usually a consistent structure, which includes a header, a navigation menu, sometimes a sidebar, and usually a footer. However, when showcasing photography, there are no limits. You don’t need a navigation bar, header, or footer, if you don’t want to have them. The more creative you can be, while still focusing on the main goal of your site, the more attention you’ll gain.
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7. Top 5 Business Mistakes Every Photographer Makes
Thinking of opening up a photography studio? Or maybe you have a studio, yet it isn’t bringing in much business. What can you do about it? What should you do to move forward, and what can you avoid?
If you’ve always worked for the “boss” and haven’t had the experience of working for yourself, you’re in for quite a shock when you first quit and venture out on your own. Its hard to lose the “job” mentality and start doing everything from an entrepreneur’s mindset. Yet if you’ve ever jumped over to your own business, you know there are some things you inevitably do that when you look back on, you simply laugh at your actions. “Did I really do that?” Yep, we’ve had a lot of those moments over the years.
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